The Page View is Dead?
In a recent article over at Blogma, there was discussion about whether or not the Page View and Stat Counter are dead items. In some ways, I think this is true, in others, not really. One has to look at the different ways the numbers are counted. If you have some strictly written HTML and nothing dynamic (like AJAX), then page counters and view counts seem to work pretty well (with the exception that people hitting Refresh seriously boosts your numbers). When you move on to technologies similar to AJAX and other dynamic page functions, you loose the sense of what's going on.
Blogma: Page views, along with unique-visitor counts, are currently the main way to measure Web site traffic. But new technologies like AJAX allow users to get more information from a Web page without reloading, which can throw off traffic data. Now, some industry figures are calling for new metrics.
"The bottom line is that the page view has outgrown its usefulness. The industry needs to embrace change and develop new metrics that measure this new world more accurately," Peter Daboll, Chief of Insights at Yahoo, wrote on a blog.
So the question that Blogma had, and I have too, is this:
Is it time to move on from page views? And if so, what comes next?
[Via: Blogma]











